Strategy

Some of the biggest challenges have solutions that are right in front of us if we are willing to look at things in a different way

To understand how we think, take a look at some of the articles below and the stories they tell.

People

Navigating the tension between the accountant, the gambler, and the salesman in your business.

The accountant, the gambler and the salesman

Every rural business has these three conflicting voices fighting for the steering wheel. Figuring out who is driving your strategy—and who needs to be told to sit in the back—is half the battle in getting an operation to actually move forward.

Language

Cutting through the jargon to find words that actually move the needle.

C words: choose them with care

Corporate jargon is where good strategy goes to die. If a plan can't be explained plainly over a farm gate, it isn't going to survive in the paddock. A look at why cutting the fluff and choosing the right words actually moves the needle.

Simplicity

Why the best strategies are the ones you can actually explain over a gate.

The Eating the Elephant guide to: Simplifying stuff

We have a bad habit in this sector of making things harder than they need to be. Here’s why stripping the complexity out of your systems—and having a few deeply honest conversations—is often the most effective strategic move you can make.

Perspective

Why 'stopping' is often the most productive strategic move you can make.

The lost art of stopping

It’s dangerously easy to confuse being busy with being productive. Sometimes, the most profitable thing you can do for your business is to put down the tools, step entirely out of the daily grind, and give yourself the space to actually think.

Strategy

The big, beautiful batteries that store energy on farm

A practical look at how on-farm realities connect to massive supply chain challenges. This is about shifting our perspective to solve sector-wide problems, using the physical tools and systems we already have in the paddock.

Some of the biggest challenges have solutions that are in front of us if we are willing to look at things in a different way